La Dolce Vita
La Dolce Vita—The Sweet Life. Design that evokes the feeling of a small, tranquil getaway.
La Dolce Vita was an in-department shop used to showcase Mediterranean vacation inspired merchandise. It offered a curated selection of products from various brands, specially chosen to align with this concept, offering customers a unique exploration of fashion.
Moodboard
Kit of Parts
The stores received several pieces and a packet to guide them on install and best practices. Depending on space in their store, they were given the flexibility to arrange these to work best for their size and the layout of their departments.
All renderings created by MinJae Kwon
Execution
After we concepted and ran through some basic design options, we decided we wanted the aesthetic to be very mediterranean, in color and art style. We looked at Deruta pottery and frescos, as well as current illustration trends. I created hand drawn and colored art using an XP Pen tablet to give it a very hand-crafted feel. I loved the results. It was fun to give the store a very bright and fun moment that complimented the merchandise.
