Anniversary Store Signage
The Anniversary Sale is our biggest event of the year—a full-scale takeover across every store. It transforms the shopping experience by creating an exciting, deal-driven environment that draws in customers and drives sales.
Our signage systems play a vital role in this transformation. They clearly communicate what's on sale, helping customers easily navigate the store and find the best offers. These signs are strategically designed to create a visual hierarchy within departments, ensuring the most compelling deals get the attention they deserve.
We structure our promotional strategy around several key elements to deliver a compelling and cohesive shopping experience during the Anniversary Sale:
Savings Amounts
Clearly calling out dollar savings by showing sale prices and after sale prices helps customers instantly recognize the value of each deal and motivates action.Under Stories
Grouping products that fall below a specific price point reinforces affordability and encourages add-on purchases. These “Under” messages create strong value perception across a curated assortment.Product Categories
Organizing promotions by product category (e.g., Denim) provides clarity, simplifies the shopping journey, and drives interest in exploring more items within the category.Brand Highlights
Featuring top-tier or in-demand brands with exclusive offers draws in brand-loyal customers and adds excitement to the overall sale experience.
This structured approach ensures our signage and promotional systems guide the customer journey effectively—making it easier to shop, easier to save, and ultimately increasing engagement, conversion, and sales performance during our most important retail event of the year.
I developed versatile sign templates that were made available for merchants to order across all departments. Each template was designed with both consistency and flexibility in mind, ensuring it met the diverse needs of our product assortment.
These templates are truly one-size-fits-all—designed to accommodate a wide range of merchandise while maintaining brand and design standards. This approach ensures that every sign looks cohesive in-store, while giving merchants the tools they need to communicate effectively with customers.
