NYC Holiday
Nordstrom
Men’s Store
New York during the Holidays is a wild time. Everywhere you look there is an explosion of color and marketing. At the newly opened Men’s Store, Nordstrom sought to create a refuge from the bustle and cacophony of Manhattan during this busy time of year.
As Creative Director and Lead Designer, my vision was to bring the outdoors in—to celebrate the intersection of the natural world and domestic life that quietly unfolds during the holiday season. Rather than relying on traditional Christmas imagery, I aimed for a nature-forward, holiday agnostic aesthetic that evokes warmth, stillness, and connection. In the midst of bustling Manhattan, we created a space where people could pause, set their bags down, and breathe.
Moodboard
Quiet harmony, Nature in domestic settings, living environments, quiet refuge, organic lines and images, moody earth tones with highlights of gold.
This palette and concept invite reflection and calm, embracing the seasonal shift without relying on conventional holiday cues.
Sketches
This project naturally lent itself to paper and pencil. I wanted to preserve the quality quality of hand drawings while translating them into something clean, refined, and elevated for the store environment.
Photography
I commissioned a photographer to bring the natural world into our stores— not as a backdrop, but as an immersive experience. These large-scale images served as gateways to the outdoors, blending still-lifes with subtle domestic elements and woodland creatures. I intentionally kept them free of product or fashion so they could stand alone, creating a quiet visual contrast to the merchandise and fixtures already in the space.
Graphic Assets
All assets matched the imagery and decor, as well as the warm gold and deep colors that were already present in the store.
