It’s the season of joy, and Nordstrom is the one-stop holiday destination. To support Nordstrom’s holiday campaign, I created in-store graphics provided and inspired by original artwork from British-Finnish artist Sanna Annukka, reflecting the brand’s Scandinavian heritage. My design goal was to provide a seamless experience for the shopper, focusing on the customer journey—making it easy and intuitive to navigate, discover gifts, and enjoy the festive experience. Every touchpoint was crafted to bring joy, ease, and a sense of holiday magic to the shopping experience.